Why pH Matters: Gentle Yet Powerful Cleansing with Phyaluronic®
Most people think “clean” means stripping everything away. In skincare, that’s a problem. Harsh soaps at pH 8–9 can leave your skin squeaky — but also stripped, tight, and vulnerable. Our Phyaluronic®-based cleansers work differently: they protect your skin’s natural defences while removing stubborn pollutants. Here’s why.
Our pH Standards
We set product-specific pH targets to protect skin barrier enzymes and keep preservatives working effectively. Here’s our range:
| Product | Target pH | Release Spec | Why It’s Set Here |
|---|---|---|---|
| Cleanse | 5.2 | 4.9–5.5 | Mild on skin, high pollutant removal |
| SeaScrub | 5.3 | 5.0–5.6 | Gentle exfoliation + barrier-friendly |
| Facial creams | 4.8–5.3 | 4.6–5.6 | Skin enzyme & microbiome support |
| Serums | 5.4 | 5.1–5.7 | Active stability + comfort |
| SPF day creams | 6.0 | 5.7–6.3 | Mineral dispersion stability |
Why Soap is Harsh
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pH 8–9 → well above the skin’s acid mantle (4.7–5.5)
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Alkalinity denatures surface proteins, disrupts enzyme activity, and dissolves barrier lipids faster than your skin can replace them
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Leaves microscopic cracks where moisture escapes and irritants enter
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The “tight” feeling after soap? That’s barrier damage.
The Phyaluronic® Difference
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Strongly anionic, sulphated polysaccharide derived from green seaweed
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Naturally binds pollutants, charged particles, and impurities — even in a mildly acidic environment
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Works like a “molecular magnet” for cationic dirt and pollutant metals
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Effective at pH 5.0–5.5, right in the skin’s comfort zone — so cleansing and protecting happen at the same time
SeaScrub: Clean + Polish
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Adds micro-level natural calcium particles to buff away dull skin cells
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Phyaluronic® gel base lifts embedded dirt and pollutants
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pH control means exfoliation without barrier stripping
Why Low-pH Cleansing Can Clean Better
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Many pollutants and metal particles from the environment are positively charged — Phyaluronic®’s negative charge binds them more effectively than fatty acid soaps.
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Mild acidity also helps keep the skin’s own antimicrobial peptides active, part of your first defence against bad bacteria.
Call to action:
Next time you reach for a cleanser, check the pH. If it’s closer to 9 than 5, you could be undoing your skin’s natural defences. With Cleanse and SeaScrub, you get deep pollutant removal without the damage — and your skin stays hydrated, healthy, and ready to face the day.